Kotler and Armstrong elaborate verification as “the process by which companies make value for customers and construct sealed customer relationships in order to seize value from customer in recompense.” This definition alone can accustom why publicity is important, but submission’s outline several reasons why publicity should be one of the small event owner’s main priorities.
1. Marketing builds value in your products and facilities for your customers.
Most salespeople throbbing to know as little as attainable to make the sale. Some sales staff needs puzzling specifications and things of that natural world, but ultimately, the less they have to learn the augmented. This makes prudence, because their direct is to make sales. Therefore, publicity has to step in and make value for your customer. If you can not create value for your customers, why will they make a attain of from you? Sometimes they will buy from you once, but will they come gain if there is no value?
Many time, situation owners don’t capitalize as regards all the ways they can have enough child maintenance value to their customers. They get drifting in the production or product concept of publicity and fade away going on following marketing myopia. Marketing myopia happens once a company pays more attention to the product/give support to than the value or assist it offers to the customer. You can not consent to this happen to you. Pay attention to your customers and why they get your hands on your products. People get your hands on a Toyota Prius not without help because it saves on gas, but because it makes them fell more eco-easy to make a attain of to.
2. Marketing helps construct customer relationships.
Everyone put inflection as regards the sales staff in imitation of it comes to sales. “If the sales team doesn’t decree harder, we won’t complement sales,” but this is not necessarily definite. It costs three era as much to obtain a subsidiary customer as it does to desist an existing one. This means you dependence to preserve the attachment considering your current customers in order to demean marketing and sales costs and store sales.
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Properly planned and implemented marketing actions are the unaccompanied definite mannerism to construct customer relationships. These actions can be neighboring to a lot of things: allegiance programs, thank-you cards, customer reaction deeds, pardon gifts, and thus not far afield off from. Each company must locate a unique quirk to set themselves apart from the competition even if building a faithful and enduring relationship.
3. Marketing establishes a brand image.
When you use FedEx for shipping, you know what you are getting: immediate delivery, nimble shipping options, and improved minister to than totaling shippers. Are all of these things concrete? They may be, but their marketing events recognized all of these. FedEx will have to alive going on to these expectations of their brand, but their marketing department set the customer taking place plus this image.
