The eCommerce industry in India has seen a remarkable boon, furthermore the establishment of a amenable number of online retail stores, in the extra few years. Moreover, through hurting and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened going on to the concept of online shopping, and is finally letting go of their thus called “cant-be adjacent-door to-wont obtain” mentality. In fact, as per Flipkart, 2013 proverb on 80% heritage in the eCommerce issue in India. However, the emergence of hence many eCommerce firms has created a clip-throat competition in the web confirm, forcing these online retailers to introduce added strategies and services, to not lonesome lure in more customers, but to along with save them lively and invested in their brand for a longer era.
For this precise gloss, the year 2014 saying the advent of a string of choice trends, which played a notable role in increasing the popularity and achieve of many eCommerce biggies subsequently Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, accompanied by many others. This article highlights some of the most defining trends of 2014 and how they helped pardon online retail giants to join together their customer base, by huge numbers.
Mobile Shopping
This concept was introduced as an magnification of websites going lighthearted, I.e mobile and tablet enjoyable. Since more number of Indians have entry to cell phones as compared to computers and laptops, mobile shopping was a trend that utterly held enough attraction to coax customers into be supple their shopping from online retailers.
Same Day Shipping Policy
One of biggest downsides of online shopping is the amount of times it takes for the product to agree the customer. To counter this every second, many online retailers introduced the ‘Same Day Shipping’ policy as regards a combined range of products to pacify this particular customer woe. If the users knew that their product would be shipped vis–vis the order of the connected hours of day as it was ordered, they were more likely to shop from the website that offered this assign support to, rather than from those which didn’t.
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Quality, Target-Driven Content
After Google made it compulsory for eCommerce websites to complement single-handedly exclusive content which was relevant to the products and services beast offered by them, majority of the retailers were forced to insert environment content in the form of indigenous blog posts and videos upon their websites, in order to enable improved colleague-building and relationship going on their search engine rankings.
Cash On Delivery Policy
Perhaps the most popular trend accompanied by all, the opening of the cash-upon-delivery policy was a thrill-seeking touch adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not pleasing like net banking, this policy as well as provided a testament for the realism of the website and its products.
Big Money-Saving Shopping Festivals
Although they are not an definitely count concept, the online shopping festivals were yet one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering endearing discounts and sale offers, especially during festival seasons, many of the huge online stores bearing in mind Flipkart, Amazon and SnapDeal drew in invincible numbers of online shoppers to their websites, in 2014.
