Just the auxiliary hours of daylight I was digging through some of my out of date writing files. You know the drill, mucking almost in dusty earliest cabinets that you port’t been in for years. And subsequently unintentionally, it hits you considering a bolt of lightning…
It’s that old-fashioned Ah ha moment…
… that flashes upon in your mind and gets you laughing.
While ruminating about writing pleasurable copy it occurred to me the thing that separates enjoyable copy from colossal copy is appropriately easy that I in this area fell out of my seat.
“Killer Sales Messages Made Easy”
If you’ve studied copywriting, later you no doubt have heard of AIDA. If not, AIDA is an acronym for Attention, Interest, Desire, Action.
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