PREFACE
In 2004 I was looking to assert a disturbance up that would focus in relation to the construction and evolve industry. At the era I was working in the by now a home and building Development Company that was punching far away afield more than its weight in the industry relative to the size of the operation vs. the size and scope of the projects we were successfully developing. This scenario created a double-edge sword, which offered both opportunity and exhaustion.
It was during one of the ‘exhaustion’ periods that I began looking to make a situation that would both capitalize regarding existing knowledge within the construction and progression industry, still afford relative loose to violence my environment and destiny. To that subside my quest for that Holy Grail (I emphasize ‘quest’ and not triumph of) has led me indirectly to Korea, a country to which I have formed an indelible bond.
Throughout my tenure be supple shape in Korea, I have arrive to admire their attractive history, their brave and hot people and their surprising entrepreneurial vivaciousness. As you may arrive to learn through these humiliate experiences, enthusiasm business in Korea is not at all what you may think and in some ways (as the motto goes), it is an enigma wrapped in a dichotomy, which regularly offers many surprises, challenges and opportunities.
To appreciate how it came that our tiny company consummated a lucrative see eye to eye moreover a sealed Korean manufacturing company (following we really had no right physical in the game and truthfully had enormously tiny experience internationally), is a testament to both parties perseverance, including our tall level of militant preparation and research in combined when the Koreans entrepreneurial life and triumph to agreement to opportunities uncovered their terse world.
During the year of 2004 I had reconnected when a friend and through various conversations that followed, we discovered a common deficiency to utilize integrate knowledge in our obstinate idea industry to inauguration a business. Of course, as these serendipitous links typically go, the timing appeared right for each of us therefore we began to seriously pursue the idea.
Throughout this process we explored fused options, which eventually declared our initial instincts approaching which presidency to follow. It was very very about this era that a conversation during an unrelated meeting brought virtually our first discussion to Asia and more specifically Korea.
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While researching a variety of opportunities it was sure we would focus upon developing a issue, which would import and sell specific building and construction associated products. Eventually we selected upon Manufactured Stone & Brick Veneers, at the period a multi-billion-dollar per year industry. We felt sure this would be a product we could construct a hermetic issue upon, as a outcome off we went in search of securing a peak feel manufacturer. Accordingly, to further in our quest we armed ourselves later what we felt was practical requirements conventional during the go-getter of our business plot. The considering are some examples; we required a product that would manage to pay for key stone pricing or above average margins at the every single one least; we required exclusivity upon the product for North America; we required ownership of the post and marketing; and we required that manufacturing is ISO credited. Simple request right? Oh how naive we were!
Well, as it turned out, upon our pretentiousness to the ‘realism-check-in-stock’ we discovered there in fact weren’t any products friendly within North America that afforded us exclusivity or, that would say a substantial margin or, that we could own the say for within Canada. Ultimately, if we in plan of fact wished to follow this alleyway it was crystal favorable we were not going to reach it through a atmosphere manufactured stone company here in North America.
Given this additional authenticity, and behind no shortage of reluctance or intrepid anticipation we turned our attention to Asia. It was more or less this time that the conversation (as noted above) vitriolic us directly to Korea, more specifically to a small manufacturing company in the southern harbor city of Busan, South Korea, a city of some 4 million residents and geographically located within the South Eastern edge of the Korean Peninsula.
