The content-close publicity tactic is losing its draw in digital backing, in view of that of which more and more businesses are responding by fashioning accessory ways of telling stories. Moreover, businesses are varying their digital publicity mannerism in by becoming more visual, more informal, and a tiny more legitimate. Thanks to video content – the far-off away ahead of Digital Content Marketing!
Currently, video content is taking textual content by storm. Until recently, textual content dominated the arena of digital sponsorship; however, by now the majority of online audiences these days choose watching videos than reading tiring text, the latest digital abet trend emphasizes more upon content publicity strategy using online videos.
Numbers Do Not Deceive:
According to a research conducted by Cisco, videos will generate 69% of online traffic by 2017. Moreover, the investigation subsidiary maintains that online video traffic will ensue to 80% in adjacent three years. Another psychoanalysis carried out by Nielsen states that the average internet addict views regarding 206 videos each month. The psychoanalysis furthermore claims that 64% of marketers are comfortable to incorporate video publicity into their digital publicity strategy. In light of the evidence of the above findings, along with can easily deduce that video publicity is outshining textual content.
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Advantages of Video Content Marketing:
Videos are easily searchable.
Conveys brand pronouncement in a fun habit.
Viewer data provided by video hosting sites such as YouTube can have enough allocation marketers associated to useful insight into the behaviour of position toward consumers.
Enhances the chances of converting prospecting into customers.
Posting videos regularly upon YouTube, Bing or Yahoo can lift search engine rankings of brands.
Online video guidance is emerging as a powerful tool for brand storytelling to find the child support for incredible consumer captivation opportunities. Since videos appeal to one visual as proficiently as auditory sense, they enable audiences to bond a major pension of the recommendation. For example, it is easy to make known a brand message conveyed by a TVC than an advertorial. Thus, videos form an ultimate medium for communicating brand mission as adroitly as brand values as they can effortlessly interest consumers by offering a richer and finer experience compared to auxiliary media.
Moreover, online video promotion is the ideal tool for humanizing brands. Audio-visual content combined following humour and emotions lend a personality to brands which go a long tribute drawing consumers’ attention. Narrating brand checking account through video can be an effectual mannerism to strike a sure chord once audiences. What’s more, supplement startling visuals and featuring valid people furthermore communicates value to online audiences.
Another key shape to recall is that video content publicity is not just intended for earsplitting and popular brands; even little businesses compulsion to reap its advantages. Though video content marketing is yet in a nascent stage in India, small and large businesses are equally allocating funds for incorporating online videos into their content marketing strategy, in order to talk to the latest digital marketing trend.
Way Forward: Let Your Video Content Do The Talking!
In view of the fact that video content is evolving as the most preferred medium of digital marketing, businesses should be happening to date of the touch of storytelling through visuals. It is high times brands rolled their sleeves going on to make unique video content for that reason as to grab the attention of their plan customers and acknowledge a definite emotional bond as soon as the spectators. At the same period, brands should not overlook the importance of promoting their videos across complex channels including social media.
