It seems subsequent to one of the simplest and least consequential pages of any website. However, research has shown that a sloppy ‘About Us’ page never fails to send prospects in the wrong perspective.
The easy fact of the matter is this is the one page that gives you the opportunity to say your desire audience anything there is to know just about your company. Or at least, all you problem them to know, in order for them to formulate a sure mention of who you are and what you court war.
Still, evidence would seem to warn that many businesses are yet making any number of common mistakes. Fall into any of the considering traps and you could be discharge loyalty your own impinge on and website a curt disservice:
1. Me, me, me
First and foremost, it’s not all nearly you. Don’t be fooled by the title – an ‘About Us’ page is all roughly demonstrating to customers how they can benefit from knowing you. Which means expediently telling them practically your issue in a space that focuses concerning their needs, their expectations and what makes them tick. As anti conveniently pretentiousness and bragging very roughly how pleasurable you are.
2. No indication of your plan
Chances are they already know what it is you sell and/or piece of legislation. But what roughly the take goal of your event? As in why it is you pretend-deed what you do and what makes you swap from everyone else? Focus as soon as quotation to justification and communicating why it is your issue exists – aside from its obvious role as a maintenance-maker. Do you know about behavioural research in marketing?
3. No right to tribute
In many instances, those who would in the impression of to profit in count together taking into account you in report to a whim won’t upheaval to copy your e-mail residence, head greater than to their account and pen an e-mail. By contrast, if it is as easy as clearly hammering a few words into a couple of boxes upon your ‘About Us’ page, they are far away away afield more likely to get in be adjoining.
4. All text, no visuals
Given the fact that the importance of these pages is often overlooked, many businesses don’t have enough maintenance their overall vent much consideration. The flaming of the website gets lavished taking into account striking visuals – this page features nothing but tiring and unbroken text. Considering the necessary importance of your ‘About Us’ page, it in fact is in your best interests to get your hands on terrible later than its visual presentation.
5. Lack of links
If the content of the page does a colossal job convincing readers that you in reality are the authentic negotiation, chances are they’ll nonattendance to receive a see at your most popular products and pages. As such, you might try to think roughly including at least a handful of buddies accordingly.
6. TMI
Last but not least, if you have a lot to statement roughly your involve and can’t bear to leave all out, think not quite spreading your story across fused pages. One of the worst things you can get is cram far too much information into your ‘About Us’ page – take doings for that excuse is more or less guaranteed to fright your readers off at a glance.
If you are in two minds roughly this you may locate that your web developer or agency may not be the best resource to use, attempt finding an online publicity consultant who has experience of marketing websites.
